What could be more beautiful than receiving the perfect gift? Making the perfect gift. Gone are the days of crystal barware and silver-plated picture frames as promotional gifts. Companies today have the opportunity to give their customers and employees truly unique and even customizable items. Implementing a successful corporate gifting strategy can generate growth for your business and ensure that your brand remains at the forefront of your customers’ minds.

With corporate gifts, you can express your gratitude and acknowledge the impact a customer has on you and your business. This way, your customer realizes firsthand that they truly matter to you – that they are not just a number in a spreadsheet. It creates loyal customers who think positively about your company. It can also be used to reward high-performing employees or to commemorate a milestone. Whether you are giving gifts to your customers or your employees, corporate gifts allow you to express your appreciation for those who are important to the success of your business.

THE DEVELOPMENT OF GIFTS

The act of giving gifts can be traced back to our earliest days as cave dwellers, for many of the same reasons as today: to express love, show appreciation, or even demonstrate a sense of community.

The first gifts were probably unique stones, flowers, or animal hides. As tools evolved and civilizations progressed, so did the gifts. In the Middle Ages, gifts were commonly given to gain the favor of the king or to prove loyalty. Around 1790 (the year depicted on the above antique MOVA globe) and into the 1830s, Christmas trees lit with wax candles and Christmas gifts became very popular throughout Europe and the United States.

Today, gifts come in many forms: as a sign of love, as a time or monetary donation for a good cause, or simply as a thank you.

Corporate gifts have also evolved. In recent decades, they were expected to adorn an office and often used, for example, as silver-plated frames, barware, or watches. The act of giving has lost much of its feeling and genuine appreciation. Expectations for corporate gifts still focus on gifts for office decoration, but the gifts themselves are more thoughtful and have a personal touch.

WHAT IS CORPORATE GIFTING?

In the simplest terms, corporate gifting means giving someone a gift from your organization. However, corporate gifts are much more than that.

Corporate gifts are a form of marketing and advertising for your company. They not only increase awareness of your organization but can also express appreciation and gratitude towards those who have contributed to the growth of your organization.

Corporate gifts can be given throughout the year:

• During the holidays
• To mark a milestone
• As a welcome gift
• To celebrate an anniversary
• To say thank you

Successful Gift Strategies for Businesses

Investing time and effort into a suitable corporate gift strategy can lead to significant profits for your business. Gifts make people feel appreciated and help build better relationships, even in the business world. Perhaps you have a customer who is out of this world, and you want to show them how much you appreciate them. One of the MOVA space globes (see image above) would be an excellent choice!

Choosing the right timing and gift is both a business opportunity and a thank you or sign of recognition for your customers. A gift that can be used to decorate an office may come up during a Zoom call or catch the attention of others. Discussions about unique gifts can open communication channels between parties where your company’s name is mentioned as a valuable asset. It can also remind the customer daily that you value them beyond the numbers in their monthly reports.

When a gift is meaningful, the customer appreciates the gift, your organization, and the relationship between the two of you even more. Research has shown that corporate gifts often lead to higher spending and increased customer loyalty over time.

Adhering to the Ethics of Corporate Gifting

The last thing an organization wants is to give a generic gift that holds little meaning for the recipient. The best ways to avoid snafus when giving corporate gifts are:

• Think about the recipient
• Avoid adding a gift to contracts or proposals
• Gift occasionally
• Consult corporate gifting experts for advice

Finding the Perfect Corporate Gift

A corporate gift should be more than a trinket handed out at a trade show. It is more than just branding. Giving a customer a meaningful gift builds a relationship. It shows a customer that they are appreciated, respected, and valued.

It may seem like a Herculean task to find such a gift, but MOVA Globes makes it easy. MOVA Globes checks every box when it comes to the perfect corporate gift. They are unforgettable, can be personalized, are subtle yet elegant, and are seen every day.

MOVA globes are unique. Each one is a stunning piece that combines art and technology. Each globe has an outer shell made of acrylic that houses a map, planet, or custom image placed on an inner shell. The outer shell remains stable while the inner moves through the power of light and magnetism. For your employees who give their best every day, the MOVA Globes Outer Space collection can show how special and ‘out of this world’ you find them. For your corporate clients, for whom the world is important to your business, the MOVA Globes World Map Collection is the perfect blend of classic and modern.

When your organization works with MOVA Globe specialists, you can also create a base or outer shell with your company logo (a personalized globe is depicted above) as a daily reminder of your organization. To truly make a lasting impression, you can customize the inner shell and create your own MOVA globe. Your gift can be as unique and unforgettable as you wish. Your gift will be more than just a globe.

Gift a special customer or employee who has everything a MOVA globe.